From outdated comps to small repairs and tired marketing, here’s what to review if your Des Moines home hasn’t sold yet.
Is your home sitting while others are selling? Here’s what might be going wrong. If your home has been listed for a few weeks without strong interest, it’s time to look closer at what’s happening. This summer market feels different. Buyers are slower to act, and homes that once would’ve sold in days are now sitting with little movement. I’ve been speaking with other agents, and we’re seeing the same trend: fewer showings, more hesitation, and more price reductions. If you’re trying to sell, it’s not just about listing a home—it’s about doing it the right way, at the right time, with the right strategy.
What’s changed since last year. Last summer, demand from buyers was high and inventory was tight. This year, things have shifted. Inventory has grown, interest rates remain high, and external concerns like tariffs make buyers pause. Many are waiting to see what happens before making a move. If your home is listed, you compete in a market where buyers are more cautious and less urgent.
Market analysis needs to be current. If your pricing was based on a market analysis done in April or May, it may no longer reflect where things stand. We’ve already seen shifts since then. Your home might still be priced well, but it’s worth reviewing the latest comparable sales. A slight adjustment can make a big difference in attracting interest from serious buyers.
“Pricing, presentation, and timing all matter more this summer.”
Fix the small things buyers notice. In a slower market, small flaws can become big turnoffs. Something as simple as peeling paint, an unstained deck, or outdated fixtures might cause a buyer to walk away. Take the time to walk through your home as a buyer would. Addressing these details now can make your home stand out and feel more move-in-ready.
Your marketing strategy might need a reset. If your listing has been up for a while and traffic has slowed, the issue may not be the home; it could be how it’s being presented. Are the photos recent? Is the description still relevant? Has the price kept pace with the market? Updating your marketing plan can breathe new life into your listing and attract a fresh wave of buyers.
If you’re feeling stuck, let’s take a fresh look together. I’ll help you re-evaluate your price, walk you through any needed improvements, and build a marketing plan that actually works in this market. Call or text me at 515-681-5677, visit www.SoldDesMoines.com, or email me at timothyschutteteam@solddesmoines.com. The summer market is still active—let’s make sure your home is, too.